Bosch Power Tools - Great Online Presence

When it comes to online presence Bosch Power Tools probably wins hands down against all the other main brands.

Bosch have invested a lot of time, money and effort in developing a coherent web presence. They have developed a series of power tools websites that each focus on a different area of the power tools market.

For the home market they have DIY Power Tools and Accessories, Garden Tools;
In the Industry and trade market they have professional power tools.

There are also web sites for the non power tools side of Bosch's business.

All of this really helps to promote and cross-promote the Bosch power tools across all the market sectors.

 All the UK web sites are accessible through several Bosch portals.

The sites themselves are very will supported and very well tuned to the target audience. The DIY web site has lots of useful information, tips and project ideas.
The DIY Power Tools section is subdvided down easy to follow boundaries.

• New Tools - obvious really but suprising how many new tools there are.
• Cordless Tools - Everything cordless from drills, screwdrivers to glue guns. But beware products do not overlap the other sections. So the cordless multifunction tool will not show up in the main multifunction tools section - strange!
•  Impact Drills - The complete range of impact drills with specifications and comparrison charts.
•  Rotary Hammers - The complete range of rotary hammer drills with full specifications and comparison charts.
•  Saws - This group is further subdivided into jigsaws, sabre saws and circular saws each with the full product range and specifications.
•  Benchtop Tools - subsections for Mitre Saws, Table Saws. Saw Stations, Saw Stands and Bench Drills. Each subsection then provides product comparisons and specifications.
• Planers - The range of Planers with specification sheets and comparisons.
• Routers - The range of Routers with specification sheets and product comparisons.
•  Sanders - Subsections for Orbital Sanders, Random Orbit Sanders, Multi-Sanders and Belt sanders. Each with full product listings, specifications and comparisons.
• Angle Grinders - Product specification for the single Bosch angle grinder.
• Multifunction Tools - The range of corded multifunction tools with product specifications and comparisons.
• Decoration Tools - Subsections for Cordless Universal cutters, Tackers, Glue Guns, hot Air Guns and Wallpaper Strippers. Each section contains details of the products within the range (sometimes only one) and comparison charts.
• Paint Systems - Bosch have two main paint systems one for walls and one for wood. They are basically roller based and spray based respectively. The product options are listed in each section.
•  Digital Measuring Tools - The range of different Digital Tools are divided in to subsections. Covering Rangefinders, Detectors, Laser Levels, Laser Tape Measures and Tripods. Each subsection list the products and provides useful product information.

There are many Bosch Power Tools aimed at the DIY market. The website provides a good way of seeing what is available and what suits your requirements. The websites do not sell product (which I think is good) which means that the information is more informative rather than sales pitched. Some prices are referenced and there is a dealer locator. But most will just Google the product to see who has the best offer.